A new report from the California HealthCare Foundation explores how
consumers make decisions about their health care and what tools are
necessary to ease the burden of choice.

Make information relevant and appropriate to specific decisions;
Use creative ways to help consumers simplify their choices;
Target information at the right audience;
Work through trusted advisors and intermediaries;
Cultivate an image as a trusted source;
Integrate information to offer the benefit of one stop service; and
Emphasize benefits, not features.

People Who experience mood swings, fear,
voices and visions: each other on the internet
www.peoplewho.org