<<Disclaimer: Verify this information before applying it to your situation.>>

Hello to everyone on the celiac Listserve. We want you to know that we're
delivering the following seminar to health food store representatives at
next week's Expo East. Thanks to those of you who provided information for
this seminar.

 

Gluten-Free Boom is Focus of Educational Seminars for Health Food Stores 

Fenster and Case invited to deliver information to major trade show a second
time

 

DENVER, CO: New research shows that the need for a gluten-free diet is 10
times higher than experts originally predicted. Health food stores should
prepare to meet the needs of this growing niche, say two experts on the
gluten-free diet.  

 

This is the message that Shelley Case, RD and Carol Fenster, Ph.D. will
present to health food store employees at the Natural Products Expo East
trade show on September 15 at the Washington, DC Convention Center. Their
presentation is entitled "The Gluten-Free Boom: A Closer Look at This
Growing Niche".

 

Case is a dietitian who counsels gluten-free patients and is the author of
Gluten-Free Diet, www.glutenfreediet.ca <http://www.glutenfreediet.ca/> .
Fenster is a chef who develops gluten-free products for manufacturers and is
the author of Gluten-Free 101, www.glutenfree101.com
<http://www.glutenfree101.com/>  and the newly released Cooking Free, a
gluten-free cookbook for people who also avoid dairy and eggs. 


"These two experts hosted a similar event at this year's Expo West (March,
2005, in Anaheim, CA)," says Susan Fecko, Expo Education Manager. "We
received such wonderful feedback from attendees that we decided to have them
back at Expo East (September, 2005)."

 

At Expo East, Case and Fenster will go into greater depth as they explain
that this diet is not a fad but a medically prescribed avoidance of gluten.
The two experts will help health food stores understand the medical
necessity of the gluten-free diet and how they can stock their shelves and
market effectively to meet the needs of gluten-free consumers. 

 

"Food manufacturers are responding to the need for gluten-free products.
According to the Natural Foods Merchandiser, the number of gluten-free
products jumped 88% between 2002 and 2003," says Fenster, who has been
gluten-free for 17 years. Total food dollars spent on allergies and
intolerances--gluten-free products are a part of this--will rise to nearly
$4 billion by 2008, she adds. 

 

"There is no magic pill or surgery for gluten intolerance," says Case. "The
only treatment is total avoidance of gluten for the rest of one's life. This
makes the gluten-free consumer a repeat buyer and a very important
customer." 

 

 

Carol Fenster, Ph.D.

Savory Palate. Inc.; 800.741.5418.

8174 S. Holly, #404, Centennial, CO  80122

Award-winning cookbooks and cooking consultation for food sensitivies

Subscribe to FREE e-newsletter, Carol's Culinary Cues, at
www.CarolFenster.com

 

* Please remember some posters may be WHEAT-FREE, but not GLUTEN-FREE *