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Information and Referral and Internet Sightings <[log in to unmask]>
Subject:
people prefer things that are easy to think about
From:
Sylvia Caras <[log in to unmask]>
Date:
Sat, 6 Feb 2010 08:52:06 -0800
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"Phrases that are easier on the ear aren't just catchy and easy to 
remember, McGlone argues, they also feel inherently truer."


<http://www.boston.com/bostonglobe/ideas/articles/2010/01/31/easy__true/>http://www.boston.com/bostonglobe/ideas/articles/2010/01/31/easy__true/ 




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