From: "Martin L. Hirschfeld"
"Voting is not a slight variation on shopping," as Caplan puts it.
"Shoppers have incentives to be rational. Voters do not."
"The Myth of the Rational Voter: Why Democracies Choose Bad Politics"
(Princeton; $29.95);
Caplan, Bryan
http://www.newyorker.com/arts/critics/books/2007/07/09/070709crbo_books_menand?printable=true
"People Who experience mood swings, fear, voices and visions"