Hi Maria and All Other Recipients, This article on "Google" is
interesting amd informative. I am passing it on to Goolgle users for
your information. Chow, Gordon
####
Google News Untouched by Human Hands By Dan Rubenstein, Vue Weekly
October
7, 2002
Last week, as World Bank and International Monetary Fund meetings got
underway in Washington, D.C., hundreds of protesters took to the
streets.
That much is fact. But if, at the time, you spent a few minutes online
trying to figure out why they were protesting, you'd be instantly,
redundantly reminded that news gathering is deeply subjective.
The Globe and Mail piece by Barrie McKenna, for example, headlined
"Protestors facing final drumbeat," contained a swath of derisive
comments
like "The same folks who earlier brought you tear gas festivals in
Seattle,
Quebec City, Genoa and elsewhere are back."
A story in the Guardian out of the U.K., meanwhile, opened with this
line:
"The International Monetary Fund admitted yesterday that the benefits of
the increasing integration of the global economy had failed to reach the
world's poor as demonstrators gathered in Washington."
And hundreds of other stories each had their own context and slant
tinting
the picture. Case in point: The Motley Fool's top 10 ways capitalism is
fighting back: "9. Drenched and shivering on Pennsylvania Ave., several
protestors are spotted heading to Starbucks for a hot double latte."
With thousands of competing mainstream news sites on the Internet,
what's a
busy reader to do? Who has time to troll around looking for informed
coverage of a particular story from a wide range of perspectives? Well,
the
folks at Google, the successful search engine start-up that celebrated
its
fourth birthday last month, don't have time to search for you, either.
Instead, they've developed computer algorithms and an "automated
grouping
process" to package the news. And last week the company launched a beta
version of its Google News page, which gives users immediate access to
hundreds of different takes on the same story, all arranged in a
user-friendly format without the subjective shackles of human
intervention.
Essentially, like their searching tentacles, Google's news gremlins
crawl
constantly through 4,000 different news sites and update the Google News
page every few minutes. Stories generating a large volume of Internet
"buzz" are displayed prominently, with literally hundreds of links to
individual items from different sources, all time-stamped (15 minute
ago,
two hours ago) and organized according to the algorithms' rather
democratic
whims. "While the sources of the news vary in perspective and editorial
approach," the site explains, "their selection for inclusion is done
without regard to political viewpoint or ideology."
Google senior research scientist and Google News team leader Krishna
Bharat
conceived of the idea after September 11, when, like millions of other
people, he found himself spending an inordinate amount of time hunting
for
news online. "That was a lot of walking on the Web," he says over the
phone
from Google's California headquarters, "and I wanted to automate that,
at
least for myself."
Bharat noticed that while surfing for news, he frequently encountered
duplicate stories. Focusing on 150 different news sources like daily
papers
and TV networks, he created a way to prioritize stories and avoid
redundancy while searching. He showed his experiment to some people at
Google, they started using it--and the company soon decided to invest in
the project.
Although the beta site is up and running now, Bharat says the biggest
missing component is information on how users will react. They want to
get
as much feedback as possible before deciding on the site's final shape.
"Google is a cautious company in some respects," he says. "We like to
get
our engineering finalized before we get out of beta."
But already, untouched by human editors, as a portal for pure breaking
news, Google News has one huge advantage over sites like CNN.com and
newspaper homepages: it's not limited to stories produced by one
corporate
family of news organizations.
"The algorithms are trying to create diversity," says Bharat, who
wouldn't
delve into the nuts and bolts of this propriety technology too deeply.
"We're trying to be as objective as possible. The intention is to have a
healthy debate, so you try to include a good mix. Some of the best
newspapers, even in the U.S., have strong opinions. So you have
newspapers
and opinions from all over the world.... We just want to put different
opinions together. It's healthy to know what other people are thinking."
Given that mix, he continues, you'll see contradictory viewpoints on
many
of the site's top stories, although it's not programmed to intentionally
put polar opposites together. And while the source-selection mechanism
seems geared strongly towards mainstream media outlets, which have their
limits when it comes to diversity, at least if you're looking for the
latest on the Palestinian crisis, you'll see links that will take you
directly to Arabic news sources right up there with links to some of the
Western mainstream media's largest voices. Or if you don't like
CanWest's
Canada.com story on the latest ecstasy research, why, there are more
than
100 other articles on the same study to choose from. And in a few
minutes,
there could very well be dozens more.
Compiled completely by computers, the site is updated 24/7, explains
Bharat, which means the science guys get to go home and sleep. So far
they're not adjusting the site with small tweaks; they're just watching
it
to see what it does and listening to feedback. One of the things Bharat
is
surprised to hear is all the introspective talk among editors about one
day
being replaced by this type of technology. "We don't want to do that,"
he
says. "We like to say that we have thousands of editors. We look at
their
collected wisdom and how much time and space they invest in a certain
topic."
Google isn't thinking about the commercial ramifications of the service
yet, according to Bharat. "We want to do one thing right first," he
says.
They don't even expect people to make Google News their first stop
online.
"We're just trying to be a hub for news," says Bharat. "People come to
the
site. They love us. But they leave us very quickly."
And where they go is not a world of Google's creation. After all,
Google's
just giving us an illuminating reflection of the media landscape that's
out
there. t
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