(USA) -- Attempting to reach commuters during drive time,
the San Francisco Chronicle is launching a new daily audio
edition that subscribers can download and burn onto a CD each
morning. The full text of news articles and columns are read
aloud not by their writers but by voice talent provided by
Atlanta-based MobileSoft. Only 30 of the 160 items appearing
daily in the Chronicle can be selected. "The experience of being
read to is quite a luxury. It's a pleasant experience. It needs
to be a pleasing experience, or, people won't stay with it," said
Chronicle CIO Jonathan Hiller. Hiller adds that the paper's Web site
will assist readers in purchasing low-cost CD burners. Area radio
station operators aren't worried about the Chronicle stealing their
listeners. "The convenience of an all-news radio station is that you
turn on the knob and it's there. You don't have to go to your computer
the night before, or that morning, and download stuff," said News
Director Paul Hosley of all-news KCBS. (Wired 13 Sept. 2002)
http://www.wired.com/news/business/0,1367,55094,00.html


Just an email away......
Justin


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