Ugh.  We had these ads for a while on a Bank of America ATM at the
hospital.  I made it a point to never buy anythign I saw on there.  They
did not bother to make the ads accessible in any way- not even by
translating into Spanish even if the Spanish option is selected for the
transactions.  Well, maybe that is not fair- some had audio.  But if they
can get that personalized, you'd think maybe they could let you select
accessibility features or better still select skipping the ads altogether.

Vikki Stefans, M.D., pediatric physiatrist (rehab doc for kids) at UAMS
and Arkansas Children's Hospital.  Working Mom of Sarah T. and Michael C.,
and wife of Henry Stefans, travel agent extraordinaire.  Every mom is a
working mom!- OK, dads too. Other address: [log in to unmask]

On Thu, 6 Jun 2002, Kelly Pierce wrote:


> Bank of America, the country's largest ATM operator, recently introduced
> about 500 machines that allow customers to pre-set preferences for
> cash-withdrawal amounts and whether or not a customer wants a receipt.
> FleetBoston allows customers to tap funds from home-equity loans through
> its 3,700 ATMs. 7-Eleven is testing 98 machines that cash checks and send
> wire transfers.
>
> Still, the changes may be a mixed blessing for those who want nothing
> more from their ATM than quick cash. Banks plan to run advertisements on
> their ATMs that will be targeted to the specific personal financial
> situation of each customer. At FleetBoston, some customers will have to
> respond to a pitch -- say, for a new credit card -- before continuing
> with their transaction. In addition, some other banks fret that
> all-in-one machines could result in slower lines, alienating customers.