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Date: | Sun, 23 Feb 2003 22:32:57 -0500 |
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> The address for the web site, discussed below is:
> http://www.amazon.com/access
> and it is easy to use, and nice and clean.
> >> >>Amazon.com (Nasdaq: AMZN) on Thursday launched an alternative version
of
> >> >>its Web site, called "Amazon Access," that is designed to make online
> >> >>shopping easier for customers who use screen access software. Screen
> >> >>access software, which reads aloud text and links, is one of the main
> >> >>tools used by the visually impaired to tap the Internet. Amazon's
new
> >> >>Web site is basically a streamlined version of its standard site,
with
> >> >>less text and graphics. "We created the site for our visually
impaired
> >> >>customers so it would be easier for them to navigate," Robert
Frederick,
> >> >>manager of Amazon Anywhere, told CRMDaily.com. Amazon has maintained
a
> >> >>text-only mode of its standard e-commerce site since it first went
> >> >>online in 1995. However, many customers still were having trouble,
> >> >>according to Frederick. "A number of Amazon's customers had either
> >> >>e-mailed us or contacted customer service about the problems they
were
> >> >>having," he said. In response, the company created a specially
tailored
> >> >>site to meet their needs. "We wanted to make sure all of our
customers
> >> >>had the best shopping experience possible," Frederick said.
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