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Subject:
From:
Ellen Perlow <[log in to unmask]>
Reply To:
Library Access -- http://www.rit.edu/~easi
Date:
Tue, 2 Jan 2001 14:51:50 -0600
Content-Type:
TEXT/PLAIN
Parts/Attachments:
TEXT/PLAIN (49 lines)
Dear Accessibility Advocates-Everyone:

A happy, healthy, and thanks to the Access Board and the new
Section 508, ACCESSIBLE New Year!

Whatever meetings and sessions we attend at ALA Midwinter and
elsewhere, the "Digital Divide" program included, let us
celebrate the new Section 508 standards by making our slogan,
chorus, and refrain that we "sing" proudly in unison:

ACCESSIBILITY!

- The need for accessibility is universal.  Everyone needs
access, whether it be to healthcare, the local grocery store, the
Post Office, a mode of transportation (especially after a 20-foot
snowstorm), information, reading materials, or the Internet, etc.
So everyone inherently personally relates, appreciates, and thus
supports accessibility - when framed as "accessibility" in
positive terms.

- Accessibility is POSITIVE language at its finest. As Madison
Avenue teaches us so well: Positive Language Sells. Positive
Language Wins.*  Every Time.

[*ex. The title of the successfully passed "Children's Internet
Protection Act" - also an accessibility issue]

- Accessibility puts us at the top of every [English-language]
index, and through positive language, at the top of everyone's
agenda.

Ellen Perlow
Chair, ALA ASCLA Century Scholarship Committee
"Celebrating a New Century that Celebrates Diversity"
http://www.ala.org/ascla/centuryscholarship.html
Next Application Submission Deadline: March 1, 2001
ALA 2001 Scholarship Application page:
http://www.ala.org/work/awards/scholars.html
Have YOU recruited/applied to be a Century Scholarship applicant today?
----------------------------------------------------
Manager of Information Services
School of Library and Information Studies
Texas Woman's University
P.O. Box 425438
Denton, TX 76204-5438
Tel.: 940-898-2622  Fax: 940-898-2611
Web: http://twu.edu/~s_perlow/
E-Mail: [log in to unmask]

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