Greetings Aaron, Aaron writes: > RAW CONSCIOUSNESS needs to be raised, IMO, not just health consciouness, > because people might think lo-fat doritos are healthy! HEALTH is being > misused by marketing people. RAW cannot be, it's meaning already understood > to mean, uncooked, natural, etc. Really, RAW cannot be abused? What about those three marketeers running around the country, charging money for speaking engagements to bring attention to "their" book they apparently stole from a deceased relative, and making extremest claims that have led to ill health to a growing number of people who have tried to follow such advice in the past? It is easy enough to say just ignore those zealots, but the way marketers work, the extreme views are easier and simpler to push than the pragmatic and feasible approaches - how many absurd advertising stints have we been subject to in the past - marketers need to make an impression to sell their products, not appeal to consumers sense of praticallity. In such a light, I would have to agree with Tom's pragmatic concerns for such a raw movement, though I can relate to your sense of wanting to make a difference, and improve peoples lives, Aaron. Regards, David [log in to unmask]