FYI >From: [log in to unmask] >To: [log in to unmask], [log in to unmask], [log in to unmask], >[log in to unmask], [log in to unmask], [log in to unmask], >[log in to unmask], [log in to unmask], [log in to unmask], >[log in to unmask], >[log in to unmask], >[log in to unmask], [log in to unmask], [log in to unmask], >[log in to unmask], [log in to unmask], [log in to unmask], >[log in to unmask], [log in to unmask], [log in to unmask], >[log in to unmask], [log in to unmask], [log in to unmask], >[log in to unmask], [log in to unmask], [log in to unmask], >[log in to unmask], >[log in to unmask], >[log in to unmask], [log in to unmask], [log in to unmask], >[log in to unmask], [log in to unmask], [log in to unmask], >[log in to unmask], [log in to unmask], [log in to unmask], >[log in to unmask], [log in to unmask], [log in to unmask], >[log in to unmask] >Subject: FW: Tom Joyner Show >Date: Wed, 16 Jun 2004 09:53:54 -0400 > > > >-----Original Message----- >From: Azzi, Joanna [mailto:[log in to unmask]] >Sent: Tuesday, June 08, 2004 11:02 AM >Subject: Tom Joyner Show > >This is very interesting. > >Subject: Tom Joyner Show > > > >Tom Joyner wants this information to reach his listeners..... > >You have probably heard of "NUD" as a result of the Tom Joyner >morning show related to CompUSA. NUD is the acronym for a very subtle >and little-known marketing term specifically directed toward people of >color.NUD stands for Non Urban Dictate. These three words essentially mean >that a company is not interested in the Black consumer. A NUD label >means that a company does not want their marketing and advertising >materials placed in media that claim an urban audience(black folks)as their >main target. There are legitimate reasons for companies not using urban >radio.It may be that Blacks don't index high in certain categories or that >a company's strategy is to market to the Black consumer down the >road after they have established a strong position in their primary >target.But NUD usually means that a company is not interested in the Black >consumer. Companies evade discrimination liability by embracing it >astheory rather than policy. > > As a service to Black consumers, the Urban Institute will list all > > >companies that have a NUD policy. Armed with this information, we >feel that Black consumers will be able to make informed buying decisions. > Companies with NUD policies: > a.. Starbucks > b.. Jos. A Bank > c.. CompUSA > d.. Weight Watchers > e.. Keebler > f.. Life Savers > g. Continental Airlines > h.. Northwest Airlines > i.. America West Airlines > j.. HBO - Apollo Series > k.. Paternal Importers > l.. Calico Corners > m.. OM Scott > n.. Pepperidge Farms > o.. Ethan Allen > p.. Busy Body Fitness > q.. Mondavi Wines > r. Builders Square > s.. Don Pablo > t.. Lexus > u.. Aruba Tourism > v.. Ciba Vision > w.. Kindercare > x.. Grady Restaurant > y.. Eddie Bauer > > > >Please forward this information on to any other consumer that you > consider a friend and advise them to do likewise. > Remember, we can't act wisely unless we are informed wisely. > The Urban Institute > 2100 M Street, NW. > Washington, DC 20037 > (202) 833-7200 > > > > " The ruin of a nation begins in the homes of its people" > ..African Proverb. > > > >Jonathon Gates >PO Box 200084 >Boston, MA 02120 >617-590-8334 >888-472-3817 pager >[log in to unmask] 2-way pager >Black Comedy Explosion >http://mypages.netopia.com/blackcomedy > > > > > > _________________________________________________________________ Stop worrying about overloading your inbox - get MSN Hotmail Extra Storage! http://join.msn.click-url.com/go/onm00200362ave/direct/01/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ To Search in the Gambia-L archives, go to: http://maelstrom.stjohns.edu/CGI/wa.exe?S1=gambia-l To contact the List Management, please send an e-mail to: [log in to unmask] To unsubscribe/subscribe or view archives of postings, go to the Gambia-L Web interface at: http://maelstrom.stjohns.edu/archives/gambia-l.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~