You'll want to use the author of the article Joanne Bauman. John Reiss just forwards lots of great articles to the Children with Special Health Care Needs Listserv. It's a primarily government funded list serve but, often gets these great gems like the one below. Beth T. the OT -----Original Message----- From: St. John's University Cerebral Palsy List [mailto:[log in to unmask]]On Behalf Of Kathy Pink Sent: Wednesday, November 13, 2002 3:59 PM To: [log in to unmask] Subject: Re: disability and fitness Beth, The O.T.- I'm going to write a book. May I use what you wrote believe or should I ask that John? --- "Elizabeth H. Thiers" <[log in to unmask]> wrote: > Pulled this off another list, thought you all > might be interested: > > > Subject: How Changing Ads in Health and Fitness > Can Change Attitudes Towards > People with Disabilities > From: "John G. Reiss" <[log in to unmask]> > Date: Mon, 11 Nov 2002 08:54:22 -0500 > X-Message-Number: 1 > > From: NCPAD NEWS=20 > > How Changing Ads in Health and Fitness Can > Change Attitudes Towards > People with Disabilities > > by Joanne Bauman > > > Disability is as much an attitude as it is a > condition. Attitudes, > perceptions, beliefs, and stereotypes are > influenced by many factors, > including the media. Most disability-related > magazines and other media > already contain many positive images, so > advocacy for attitude change > should focus on increasing inclusion in media > geared to the general > public. To the public and media, > health/fitness and disability often > seem mutually exclusive; this perception > perpetuates barriers to health, > exercise, and recreation. > > What are the implications of the images in > existing sports and fitness > advertisements? Attitudes that are perpetuated > by the media, including > advertising, are society's emphasis on the > "body beautiful" -- physical > integrity, personal appearance, and athletic > prowess (Roessler and > Bolton, 1978; Wolfe, 1996; Wright, 1983). As > with most advertising > images, the "pretty people" and least > "disabled-looking" are depicted. > > > Click on the rest of the story at > http://www.ncpad.org/yourwrites/bauman101502.htm > > From: > > NCPAD NEWS: November 2002, Volume 1, Issue 8 > A monthly publication of NCPAD - the NATIONAL > CENTER on PHYSICAL > ACTIVITY and DISABILITY > > See: NCPAD website at www.ncpad.org > > Beth T. the OT > > [log in to unmask] ===== Kathy Jo Pink [log in to unmask] E-Mail Address kathyjopinkus=Ya-Hoo ID __________________________________________________ Do you Yahoo!? U2 on LAUNCH - Exclusive greatest hits videos http://launch.yahoo.com/u2