<<Hmm... doesn't say that [soy] foods/products are endorsed by Drs. Michael and/or Mary Dan Eades>> I think that you're original point is well taken. Selling soy-based products is implicit endorsement and is inconsistent with, " even pulverizing and cooking doesn't eliminate the anti-nutrients and potentially harmful substances contained in grains, legumes, and other plants or render them incapable of damaging the human intestine." (Protein Power LifePlan, p142-143). Of course, soybeans are a legume. Further, " those people who already suffer from one of these autoimmune disorders will respond best if they eliminate all avenues of immune-system stimulation that the lectins found in grains and beans can cause. We recommend they adhere - at least the majority of the time - to the Purist's version of the plan if they wish to maximally alleviate their symptoms [the Purist version of the plan call's for the complete avoidance of all legumes, including soybeans]. **But everyone on the Protein Power LifePlan will benefit from at least a reduction in these potentially harmful foods.**" (Protein Power LifePlan, p145-146). So everybody on the Protein Power LifePlan is recommended to reduce potentially harmful grains and legumes such as soybeans yet the Eades sell soy-based protein powders without similar warnings. I'd say that this was a glaring inconsistency and undermines the Eades credibility. Rob