Chet:

> I found it interesting and of course also ironic that a company that
> earns its profit by killing wants to reduce stress in its animals
> because:

> "It is a known fat that stress in cattle produces less desirable
> beef. That's because adrenaline creates sugars that darken and
> toughen muscles, which in turn affects the taste."

As you said, the company is only interested in profit...

> Does the company's marketing department provide details on
> how they reduce stress when they slaughter the animals?

That question interests me too. My guess (but my guess only) is that
 -Before slaughtering, animals shouldn't be parked in dark trucks; they should
have enough space to move freely.
 -They shouldn't see, hear or smell (the blood of) other animals being
slaughtered.
 -The process of killing should be as fast as possible.

Best wishes,

Jean-Louis
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