I believe we should only consume the types of foods that would have been
available to our ancestors for millenia, foods that we would have
consumed in volume and with sufficient frequency for adaptation. So for
me cocoa is nowhere near paleo, being as it is a new world substance. I
find striking resemblences with today's health claims for chocolate to
the belief that cocaine was a cure-all near the turn of the last
century. 

Jim Swayze
www.fireholecanyon.com