Thanks Mr.Nyang, 
   
  it was very educating reading your master plan study report. However, i will like to add some important points regarding marketing strategy as follow:- 
   
  An understanding of the consumer is at the core of successful business practises in the tourism industry. If the various facets of the tourism, travelling, and hospitality world can meet the need of the consumer, some chance of business success is possible provided that other financial and managerial inputs are appropriated. If for example, Abuko can meet the need of the customers, and if the wildness lodge can provide the kind of accommodation its users expected, and if the adventure tour operators can organise an exciting white-water rafting trip, there is a bases for successful tourism business.
   
  When consumers expectation are meet, or exceeded by tourism operators, one can expect repeat business and "positive words of mouth advertisement" which is much more cheaper as far as financial constrains are concern, as well as, the ability to maintain or even increase the current level of changing for the existing tourism service. Clearly, consumers satisfaction matters the most to tourism business. Iso Ahola one of the Finnish  expert researcher argues that, tourism and leisure behaviour take place within a framework of optimal arousal and incongruity. what he meant here is the fact that, while individual seek for differentiation, they share the need to avoid either over stimulation ( mental and physical exhaustion) or boredom (too little stimulation). Leisure needs change during the lifespan and across places and social company.
   
  In your second paragraph, SWOT analysis is never grouped as strength and weakness Vs opportunity and Treat. Instead each and everyone of them are unique in its own right and should therefore, be identify separately. SWOT is a mean of auditing your business environment in-order to be able to compete effective upon knowing or recognising and understanding your Strengths from your Weaknesses, as well as your Opportunities from your Treats. If investors are needed, these four factors should be identified and analyse thoroughly on how to change the Weakness to Strength and Treat to Opportunity
   
  Again Thanks for bringing this topic on board for discussion no bad feeling just my opinion and contribution to the issue 
  yours Brother
  Edi



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