-----Original Message-----
From: [log in to unmask] [mailto:[log in to unmask]]
Sent: Monday, August 25, 2008 09:24
To: [log in to unmask]
Subject: Universal Sports Brings First Ever Multiplatform Broadcast of
Paralympics to US
Bonn, Germany - Universal Sports, a multiplatform destination for amateur
sports programming throughout the year which is co-owned by NBC Universal
and InterMedia Partners, the Beijing 2008 Organizing Committee (BOCOG) and
the International Paralympic Committee (IPC) announced today an agreement to
provide the first-ever multiplatform broadcast coverage of the Beijing 2008
Paralympic Games, presented by GE in the United States.
The groundbreaking broadcast will premiere on 6 September on
UniversalSports.com and 8 October on Universal Sports TV, followed by a
special presentation of the events on NBC 18 October.
Universal Sports TV broadcast of the 2008 Paralympic Games will start on 8
October, followed by at least seven days of three hour segments of coverage.
The Paralympic Games will be available in the United States from 6 to 17
September with daily live and delayed highlight shows on
UniversalSports.com. Daily video highlights will also be available at the
official site of the US Paralympic Team. Beginning in 2009, the US Olympic
Network will re-air portions of the 2008 Paralympic Games.
Broadcast presenting title sponsor GE and associate sponsor VISA will
provide branded promotions during the Paralympic Games with integrated media
placements on Universal Sports TV and their website.
The Paralympic Games are an elite sporting event for accomplished athletic
champions spanning different disability groups. Emphasizing the Paralympic
values of courage, determination, inspiration and equality, the Paralympic
Games showcase participants' athletic achievements rather than their
disability in a variety of competitions including Athletics, Swimming,
Equestrian, Wheelchair Basketball, plus many more. In Beijing, a total of
4,000 athletes from around 150 countries will be competing in 20 sports.
"Bringing the 2008 Paralympic Games to the United States is a significant
milestone in our mission to celebrate the athletes and competitions that
truly exemplify the human spirit," said Claude Ruibal, CEO of Universal
Sports. "Universal Sports is committed to be the home of Olympic and
Paralympic sports and give sports enthusiasts' exciting television
programming, complemented by a unique online environment that brings
athletes together."
Said IPC President Sir Philip Craven: "We at the International Paralympic
Committee welcome this opportunity to expand our audience in the United
States, and show what a magnificent event this will be. The Beijing 2008
Paralympic Games are hitting a number of milestones and the broadcasting
with Universal Sports will most certainly bring in more Paralympic
enthusiasts."
Coverage of the 2008 Beijing Paralympic Games on Universal Sports will be
hosted by longtime Olympic play-by-play commentator Al Trautwig. Along with
daily news and updates online, Universal Sports will be showcasing a special
original athlete profile series.
For current Universal Sports scheduling information for the 2008 Beijing
Paralympic Games, please visit UniversalSports.com.
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