My brother-in-law, retired physicist for Lockheed-Martin when one day 
several years ago in conversation we stumbled over the cost:quality:time 
triangle... same as the good-fast-cheap... without a beat of hesitation 
he said, and 'style'.

I have thought about that a whole lot since then. Triangles can provide 
a too easy over-simplification of complex issues.

Examples of style: the value of the story, the fun of the adventure, the 
intangible value-added, the smile at the end.

I am convinced that an economic perspective that does not include style 
is like... well, why bother?

Give me style or give me death? Because, quite frankly, without style we 
are already walking dead.

][<en

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