Met History wrote:

> Why is "uniform signage" one of those things that people just accept
> as "good"?

I would refer to the essay by Walter Benjamin in which he discusses the
perception of art as either the object in an of itself, or through the
reading of the label on the wall. A sign on a building is not the
building and does not bring with it all of the flavor of the building,
but reading the sign, or knowing the name of a building I think to an
extent gives one a feeling of knowing the building, though in reality
only knowing a sign. In this sense in a sort of perverted conceptual
assumption of knowledge one may prefer standardized signage as it gives
a sense of order to the substantive lack of intimate knowledge.

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