Jim Follett wrote:
>  The question I have is how do you get people to stop thinking half-ass is
> good enough? 
This might sound crazy, but a while ago when every body was dropping 
their prices and going to inferior equipment in the "design build" mode 
- you get a product that LOOKS like high class stuff but that has hidden 
design flaws or hazards or quality issues - I just stuck to my guns and 
even raised my prices a little.

It hurt the first time I sincerely told somebody "wow sounds like you 
got yourself a hell of a deal," and declined a job. But I got rid of 
some real pain in the butt customers and regained old ones two or three 
jobs later, now with a truer sense of appreciation of what we were 
selling- not just a product, but experience and care.

Yes, my cash flow was seriously impacted for a while, but I had just 
reached that point that my mental health was more important. And you 
will find that none of the 30 or so contractors I worked with in the 
Cinci area can say they regretted working with me.  After 10 years out 
of the business, I still get calls for referrals, info, and just 
checking in from former customers. That is something I can be proud of 
no matter what else happens in my life.

~deb

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