Wayne,
Actually as others have said, it's only when you actually end a conversation
and every ten minutes.  There is no requirement to ID when you come up on a
particular freq.

I usually follow similar procedures as you do depending partly on the length
of transmissions.
tom Fowle WA6IVG

On Mon, Feb 01, 2016 at 08:39:50AM -0500, Wayne Genz wrote:
> Good morning Tom, I am a fairly new ham and I remember that the rules state
> you have to ID when you come up on frequency, every ten minutes, and at the
> end of the transmission when you sign. A wise man once told me that you
> could even sign at the end of each transmission segment for good practice.
> If you did this the ten minute rule would be covered in case you get a
> operator who gets a little long winded. I have found my self not remembering
> every ten minutes because the qso is going so well that breaking the
> conservation would ruin the flow. I also  just now remember that you should
> state the other stations call every couple of turns at the mike.  Wayne
> wa2usm
> 
> -----Original Message-----
> From: For blind ham radio operators [mailto:[log in to unmask]]
> On Behalf Of Tom Behler
> Sent: Monday, February 01, 2016 7:46 AM
> To: [log in to unmask]
> Subject: Re: identification requirements/
> 
> What is interesting is that, say in a contest, if a station  is responding
> to a CQ, the responding station often gives its call, and then after the
> station calling CQ gives its report, the responding station gives its
> report.  When responding to a contest CQ, I always used to put my call sign
> at the end of the transmission where I give my report, but no one seems to
> do that any more.  Then again, contest contacts are so short that it may not
> matter.
> 
> Tom Behler: KB8TYJ
> 
> 
> -----Original Message-----
> From: For blind ham radio operators [mailto:[log in to unmask]]
> On Behalf Of Ron Canazzi
> Sent: Monday, February 01, 2016 12:16 AM
> To: [log in to unmask]
> Subject: Re: identification requirements/
> 
> Hi Tom,
> 
> As far back as I can remember, the only requirement for US hams as far as
> call sign identification is to state your call sign every ten minutes and at
> the end of your transmission.  By end of transmission, I mean just before
> you sign off.
> 
> 
> On 1/31/2016 11:06 PM, Tom Fowle wrote:
> > Hi all,
> > Now I get to slightly embarrass my self.
> > Are U.S. licensed hams still required to send both own call and call 
> > of station with whom we're attempting to communicate both at beginning 
> > and end of exchange? as well as every 10 minutes during long qsos?
> > TNX&73
> > Tom Fowle WA6IVG
> >