Message text written by "BP - Telepathic chickenf leave no tracef. Turkey
lurky goo-bye!"
>Sweets and other
source books are published once a year and need the volume of names to
be worth keeping. TB is a different sort of publication.

In your view, what are the advantages and disadvantages to TB and it
readership for the listings you are seeking. This has some validity for
how PTN may market its IPTW efforts.

I look for your response.

Bryan Blundell<

Clearly TB and Sweets are different. I refer to them only because they have
gone in opposite directions on their free listings policy.
Sweets was always rather exclusive and incredibly expensive. TB was always
reasonable in cost and highly accessible, and published regular directory
issues of one sort or another, in which they attempted to list everyone
known to be supplying a particular product or service. Now Sweets will list
you for free, but TB doesn't.

As an advertising medium, we found TB catered to too many smaller potential
customers to be attractive to us. We did better in some of the more
technical journals, like Technology & Conservation -- much smaller
circulation, but much more powerful. We have also advertised in the APT
journal, for the same reasons.

As far as IPTW is concerned, I suspect TB is a pretty good fit, given the
kinds of skills you seek to teach. But I would consider also hitting the
large commercial restoration market harder-- perhaps through organizational
publications, like the ICRI Bulletin, or by renting the Restoration &
Renovation show mail list.

Mike Edison