And here I'll add my two-cents as well to the "creamy mix."  What I
can't understand, however, is why they can't "gather my comments" from
my e-mail for their marketing survey?  Why do I have to call during my
busy work day and tell them verbally what I can and have said so clearly
in my e-mail?  Did I use too-big words?

Public Relations wrote:
>
> We appreciate you taking the time to contact us.
>
> Hershey's Special Dark chocolate bar is being reformulated
> to include milk fat.  We feel the change will improve the bar
> by giving it a creamier texture.  We will begin manufacturing
> of the reformulated bar in mid April.
>
> Our goal is to manufacture products with widespread consumer
> appeal. Since we work closely with our Brands Managers to
> keep them informed of what consumers like and dislike about
> our products, we would like to gather your comments for our
> Marketing survey.
>
> Please call us toll free at 1-800-468-1714, weekdays,
> 9 am-4pm EST.  When a consumer representative answers,
> please tell them you are calling regarding Reference Number 2550401A.
> The information you provide will be forwarded to our
> Marketing Department.
>
> Thank you for your interest in our company.
>
> - Yvonne Arslan
> Consumer Relations
> Hershey Foods Corporation
>
> >----------
> >From:  Gregory Epler-Wood[SMTP:[log in to unmask]]
> >Sent:  Sunday, March 15, 1998 7:07 PM
> >To:    Public Relations
> >Subject:       Dark Chocolate with Milk Product?
> >
> >Dear folks,
> >
> >Please reconsider adding dairy to your Dark Chocolate products.  Like
> >thousands and thousands of other Americans, I am allergic to casein and
> >depend on at least dark chocolate products as a safe way to eat
> >chocolate.  The other way is to purchase Tropical Source chocolate bars
> >to get a "milk chocolate" creaminess.  Tropical Source does it without
> >adding dairy and so could Hershey's, I'd wager, if it wanted to.  In
> >fact, my wife actually thinks Tropical Source bars are a superior
> >chocolate product and craves them even though they are more expensive
> >and she doesn't have ANY problem with dairy!
> >
> >Your decision to add dairy should be countered by an introduction of a
> >dairy-free chocolate product to at least rival Tropical Source's line.
> >I'm a native of Reading, PA, have relatives in Palmyra, and have fond
> >memories of your town, your product (even before you began to
> >advertise),  the Milton Hershey School, and Hershey Park.  Please
> >consider us folks who are dairy-sensitive--I think Milton would have.
> >
> >Sincerely,
> >Greg Epler Wood
> >North Bennington, Vermont
> >