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I have to agree with the CDF that Kellog's didn't do very much
to promote this cereal.  Lots of non-celiacs I know liked it.
And if my husband remembers correctly, rice bran showed the
same effect on cholesterol levels as oat bran--admittedly that
study was controversial, but it sure helped oat bran sales!
Why no promotion of rice bran? Why no t.v. commercials? I see
millions for Corn Pops!

Well, Don Kasarda's message answered one question of mine--why
Corn Pops is not labeled gluten-free as Kenmei was. I assume they
don't take the same precautions with it?

Wendy E. Betts, Editor "The WEB: Celebrating Children's Literature"
finger [log in to unmask]; http://www.armory.com/~web/web.html
"Today is the day you take Life by the scruff of the neck and shake it
till it coughs up what you want!"    -  _Seven Days to a Brand-New Me_