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>Does your wife have any info/insight on why that stopped making Kenmei?
>Does know if it can be made by someone else? Or is it completely dead?
>I thought some fellow with Celiac developed the recipe along with
>Kellog? Does he have any ability/intention of making the cereal??
>
>        Thanks, Alan

It was apparently a marketing problem, the cereal was just never a
commercial success.  The name, the japanese concept, just never caught
on.  A lot of non-celiacs liked it for it's taste.  But there weren't
enought new people trying it.

My understanding was that they had 2 choices:

1. change the name/concept/marketing and try to make it a success;

or

2.  just drop it.

They chose the latter.

It was available for some time after they dropped it just because there
was so much in the distribution channel.

I of course kept urging her to convince them to keep producing Kenmei.
But in the end it was a purely financial decision.

-Ric

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Richard Feifer                  [log in to unmask]
Technology & Learning             10455 Pomerado Road
USIU                              San Diego, Ca 92131