BlankOne more thing to ask Alexa: Where's Santa on Christmas Eve?

Canadian Brig. Gen. Guy Hamel, NORAD and USNORTHCOM Deputy Director of Policy, 
Strategy, and
Plans, joins other volunteers Dec. 24, 2014 taking phone calls from children 
around the world asking where Santa is and when he will deliver presents to 
their homes, inside a phone-in center during the annual NORAD Tracks Santa 
Operation, at the North American Aerospace Defense Command, at Peterson Air 
Force Base, Colo. (Brennan Linsley / Associated Press) By Dan Elliott Associated 
Press .

DENVER -- Alexa, where's Santa?

Amazon's diligent, computerized know-it-all is the latest technology to enlist 
in NORAD Tracks Santa, the military-run program that fields phone calls and 
emails from children around the world eager to ask when Santa will arrive.

Now entering its 62nd year, NORAD Tracks Santa will go live Sunday, with about 
1,500 volunteers answering calls and emails
at Peterson Air Force Base in Colorado Springs, Colorado. Updates will be posted 
on social media and at www.noradsanta.org.

And if you have Amazon's voice-activated Echo device, you can ask Alexa -- once 
you enable the function.

Technology has always been at the heart of NORAD Tracks Santa, which got its 
start in 1955 with an old-school glitch. An advertisement in a Colorado Springs 
newspaper that year invited kids to call Santa, but it mistakenly listed the 
number for the hotline at the U.S. Continental Air Defense Command.

CONAD, as it was called, had the job of monitoring a vast radar network from a 
combat operations center in Colorado Springs, searching the skies for any hint 
of a nuclear attack by the onetime Soviet Union.

Col. Harry Shoup, who was in charge of the operations center, took the first 
child's call. Once he figured out what was happening, he played along, he said 
in a 1999 interview with the Associated Press.

"Here I am saying, "Ho, ho, ho, I am Santa," said Shoup, who died in 2009. "The 
crew was looking at me like I had lost it."  He told his staff what was 
happening and told them to play along, too.

It's not clear what day the first call came in, but by Friday, Dec. 23 of that 
first year, the AP reported that CONAD was tracking Santa. "Note to the 
kiddies," the story began, under a Colorado Springs dateline. "Santa Claus 
Friday was assured safe passage into the United States by the Continental Air 
Defense Command combat operations center here which began plotting his journey 
from the North Pole early this morning."

Maybe hoping to soothe a jittery nation, the story added: "CONAD, Army, Navy and 
Marine Air Forces will continue to track and guard Santa and his sleigh on his 
trip to and from the U.S. against possible attack from those who do not believe 
in Christmas."

That was likely a reference to the officially atheist Soviet Union.

The history of the program over the next few years isn't well documented, said 
Preston Schlachter, a spokesman for the
North American Aerospace Defense Command or NORAD, a U.S. -Canadian command that 
eventually succeeded CONAD. But TV and radio stations began broadcasting 
Christmas Eve bulletins from CONAD and NORAD. And by the 1980s, NORAD was 
soliciting phone calls from children. (The number is now 877-Hi NORAD or 
877-446-6723.)


NORAD added its Santa-tracking website in 1997. It went on Facebook, Twitter and 
YouTube in 2008. Mobile apps came in 2011, Instagram in 2016.

Last year, NORAD Tracks Santa got nearly 154,200 phone calls and drew 10.7 
million unique visitors to its website. It snared 1.8 million Facebook 
followers, 382,000 YouTube views and 177,000 Twitter followers.

And this year, Alexa joins the party.

Technology and the Santa Claus story have a long but uneasy history together, 
said Gerry Bowler, a Canadian historian whose books include "Santa Claus: A 
Biography" and "Christmas in the Crosshairs: Two Thousand Years of Denouncing 
and Defending the World's Most Celebrated Holiday."

"Every new technology gets tried on Santa," Bowler said. In the late 1800s, for 
example, he was depicted chatting with children on the telephone, then a new and 
wondrous invention.

But NORAD's Santa tracker is one of the only technological upgrades the public 
has welcomed into the Santa story, Bowler said. "I think that it will be 
ultimately incompatible with most technology," Bowler said. "I'm sure of it, 
because he represents something timeless, and we don't want him to become 
dated."

"We don't want him using a fax machine or carrying around one of those 5-pound 
cellphones," he said.