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Edison Coatings, Inc.
Michael P. Edison
President
3 Northwest Drive
Plainville, CT 06062
Phone: (860) 747-2220 or (800)697-8055
Fax: (860)747-2280 or (800) 697-8044
Internet: www.edisoncoatings.com
E-Mail: [log in to unmask]

---------- Original Message -----------
From: Gabriel Orgrease <[log in to unmask]>
To: [log in to unmask]
Sent: Fri, 17 Nov 2006 15:02:56 -0200
Subject: [BP] Amex OPEN

> Amex OPEN
> 
> I like to use the Amex card to manage our business cash flow. For me 
> it works. That said, Amex has this small business initiative called OPEN.
> 
> I was curious when I got an e-mail from them inviting me to get 2 free 
> tickets to a gig on Niche Marketing that they were doing at the Nokia 
> Theater at Broadway & 44th -- it was last night. My curiosity is 
> because of all the junk mail we get in our business they are #1 in 
> volume and frequency w/ a shadowy #2 being the notices from the local 
> School Board that a pervert has moved into our neighborhood. 
> Considering that as a business plan I am usually looking for a check 
> and dreading a nasty invoice from Worker's Comp. I am amazed that for 
> the volume of my use of the card that I get all this stuff that I 
> don't want and offers of services that I never intend to use ever.
> 
> It was a rough trip getting there to begin with, I won't go into the 
> particulars, but I had three field stops along the way. I also, as is 
> my habit, walked 30 Manhattan blocks to get there. I meant to take a 
> cab but once I get started walking it is so interesting to see all the 
> stuff going on. Regardless. Free white wine. Despite all the Nokia 
> around I made a point to use my Motorola Q. Met a lady from Newark 
> that wants to start a school for lady pipefitters. It was too damned 
> noisy to network. Was asked pre-event survey questions from a pleasant 
> woman who could not figure out how to tap her tablet. "What time of 
> day do you think up your ideas for marketing?" At 5 AM while playing WoW.
> 
> Went w/ Jim Hicks... we both wanted to do something a little bit 
> different. Sat in the center front row. Got a little shopping bag full 
> of stuff.
> Another book to take home.
> Had these wireless keypads to play w/, it was a rather expensive focus 
> group survey networking session.
> After three glasses of free wine I at least felt like I was in power 
> of my wireless keypad.
> 
> When I first checked out the Amex webcast vids on the internet re: 
> Branding -- I got a call from a client/friend who wanted to know if 
> they had interrupted anything. They thought I was typing, it was rain 
> on the skylight. I was happy w/ the wood stove heat. End of a long day,
>  had to wrestle the headphones off my head so I could handle the 
> phone. Told him I was watching an Amex webcast... his comment, "I 
> would not admit to that." I thought better not to go into my theories 
> of business perversity just then.
> 
> Saw the founders of Blue Man Group, a lady that designs tight fitting 
> clothes for pregnant women and is very happy she just landed a gig w/ 
> Target, and a restauranteur (some guy who obviously is on a TV program 
> on the food network that I have missed out on) talk about their 
> entrepreneurial business experiences. Notes: viral... viral marketing. 
> Word of mouth. They all seemed to agree that they did not have a 
> business plan (though I think there was some confusion as to what 
> exactly that meant and confusing a business plan w/ a marketing plan --
>  though the overall message seemed to be trust Amex... I wanted to 
> stand up and thank them for their early funding to WMF & National 
> Trust for the NOLA response and note there are a whole lot of folks in 
> the Gulf Region who would like to have enough business to use their 
> Amex cards). It was neat to read the teleprompter while hearing the 
> moderator. It was not possible to look up anyone's dress even at that 
> close of a range, though the electronics strapped onto their back bums 
> that we could see when they turned around was interesting. There was a 
> whole lot of blue light everywhere. At the end they turned off the 
> lights and 3 blue men came out and did something that was like an uber 
> light stick show. I think they are likely best appreciated w/ Exstacy?
> 
> I need now to check out the net and see if Jim & I got on the webcast. 
> I'm not sure how it will compare to my experience w/ Girls Gone Wild 
> though the panel did talk about sex.
> 
> ][<en
> 
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