I'll be in tuning in also here in the US.  My husband and I just saw the ad
for it during the previews of a movie we went to this afternoon.  One humorous
(!) aside -- during the ad they showed the cavemen chewing on bones, etc and
my non-paleo husband leans over and says to me -- "Look, honey, they look just
like you when they eat.."  -- then he paused a second and continued -- "...but
they don't seem to have as much grease around their mouths."