Sometime in the twenties, three Jewish brothers, Norman, Hymie, and Maxie
Cohen, approached Henry Ford with their invention.  Somehow they got an
audience with the industrialist.
"Mr. Ford, Mr. Ford." said Hymie, the oldest, in a heavy Yiddish accent, "Ya
gotta see vat ve got fa you."  They led him outside to a model "A" that was
sitting in front of the factory, running with the windows closed.
"Get in, Mr. Ford." they said.
This being the middle of August in Detroit Ford said."You're crazy!  It must
be 200 degrees in there."
But they convinced him to try and he was stunned to feel a blast of frigid
air pouring out at him from the dashboard.
"What is this?" he asked.
"Ve call it Air Conditioning."  they proudly replied.
"What do you want for it?" the shrewd businessman asked.
"$1 million for the patent and a plaque on the outside of each car saying
'Cohen Air Conditioning" right next the Ford sign."
Well, the money was no problem but Ford wasn't about to put these Jew's
names up next to his so, instead, to this day every Ford has a plaque on its
dashboard saying:

Norm, Hi, Max, Air Conditioning.